History and background
Norwell Outdoor Fitness was founded in 2007 by the Barkholt family from Denmark. During travels in Asia, the family experienced how the public outdoor fitness parks everywhere offer easy access to exercise, and the perfect supplement to the family’s walking and running routines.
This experience inspired the Barkholt family to develop their own unique line of outdoor fitness equipment, expressing the very best of Danish Design: quality, functionality and aesthetics.
As a front-runner within the outdoor fitness concept, Norwell quickly became specialists in designing, delevoping, and marketing outdoor fitness equipment.
Today Norwell is represented by Outdoor Fitness parks in most of Europe, Asia, and Australia. Recently, Norwell was also represented on the North American market.
Norwell – your supplier to your active outdoor room
Let Norwell help you create and complete your outdoor project; – both as an open air fitness space and an outdoor play room for children. Get advice directly from the supplier, from the layout proposal to the laying of safety surfacing, the installation and maintenance.
See our fitness guide for adults
See our fitness guide for kids
See our Smartphone App for adults
See our Smartphone App for kids
Every detail is well thought out, from the high level of functionality and usability to ensure maximum benefits for the
users, to the aesthetic Danish design, easy to place in any environment.
A Norwell Outdoor Fitness park also gives important social benefits. By promoting health improvement, social integration and fun fitness, a Norwell fitness park becomes a natural and intergenerational meeting point for people of all walks of life.
We have developed a range of special tools to maximize the benefits of using our fitness stations: Fitness guides, Apps and QR codes, giving access to exercises and training videos.
Norwell App
Fitness is for everyone, and our intuitive, outdoor fitness tools cover the need for fun exercise regardless of age.
Norwell Outdoor Fitness training concept also comes with fitness guides, QR codes and a smartphone app where you can see all types of training on each tool, keep track of your training and challenge each other via Facebook. – Deep down, we are all motivated by competing.
Our Norwell Fitness app and the QR codes at each station are useful tools that inspire exercise and provide full instruction to users. All our fitness tools use your own weight as resistance and are challenging and effective, regardless of fitness level.
As a result, the level of difficulty is tailored to each user. The aesthetic Danish design expressed in our fitness equipment is very appealing. The shape and stainless steel combine to create a highly transparent quality, which makes it suitable for any environment.
The Norwell Outdoor Fitness stations are constructed from our exclusive glass-blasted stainless steel which minimizes both vandalism and the need for maintenance.
The main element – the curve – creates a lightness and transparency of Airwalker Sketch construction, and combined with our use of glass-blasted stainless steel, it makes a Norwell Outdoor Fitness park very suitable for any environment.
Representing the quality of Danish design, every fitness station contributes to an aesthetic experience as well as having the functions required for training and maintaining your body. Our fitness line is developed in collaboration with the Danish design house Dok 54, and with an important participation of fitness and physiology experts and specialists.
The equipment is based on simple, Scandinavian design that contributes to a beautiful, aesthetic experience while providing the functions required for total body training and maintenance.